Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
The Silver Economy in China: Consumption trends of China’s aging population
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market” but also functions as an “economy”. Senior citizens in China […]
[Podcast] China Paradigm 38: How to start a dream driven elderly care business in China
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page. ACCESS THE TRANSCRIPT OF THIS EPISODE WITH ALL THE DETAILS AND USEFUL LINKS Make the new economic China Paradigm positive leverage for […]
Why will the elderly be the greatest burden of Chinese society?
It is no secret that China’s population is aging: in 2050, the Chinese elderly over 60 will make up 39% of the population compared to 15% now. Nonetheless, China has not reached the level of prosperity of its developed counterparts such as Japan or European countries and has specificities that could make this issue more […]
How China Will Age? Challenges and Opportunity for the Elderly Industry in China
To know more about the Elderly Industry in China, contact us at dx@daxueconsulting.com Elderly Industry in China: Market Overview In 2015 there were nearly 200 million elderly people above 65. The elderly account for 13% of China’s population, and will be 23% by 2030 and 25% by 2050. Due to the one-child policy, Chinese families […]