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Brand localization in China: helping brands enter the Chinese market successfully

Brand localization in China

The three most frequent strategies used by brands to enter new markets are standardization, localization and glocalization, and there are some subtle differences between the three. Understanding them can better help the brand to resonate with customers around the globe. Standardization focused on making products, services, and processes consistent across regions; whilst localization adapts its […]

Daxue Talks transcript #12: How to enter China’s offline FMCG market in 2019?

having a presence in China

Find here the Daxue Talks episode 12. From the talk with Igor learn in 2-5 minutes how to enter China’s offline FMCG market in 2019. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter […]

Daxue Talks transcript #11: Features of China’s FMCG market

Features of China's FMCG market

Find here the Daxue Talks episode 11. From the talk with Igor learn in 2-5 minutes about the features of China’s FMCG market. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]

Daxue Talks 12: Dropship fast-moving consumer goods in China

Dropship FMCG China

The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31: What are the different platforms to sell […]

Daxue Talks 11: How to enter China’s online FMCG market in 2019?

Enter China FMCG market

Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai

Hangzhou over Shanghai

setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]

Carrefour China Market Entry Strategy

Carrefour China market entry strategy

Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards…  For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]

How to enter Chinese distribution market

how to enter Chinese distribution market

8 tips on … how to enter Chinese distribution market With China’s quickly expanding economy and population, many companies have set their eyes on how to enter Chinese distribution market. Indeed, since the last decade a wide range of international small and medium sized enterprises has started selling to the wide distribution market that is […]

Food Exhibition in China

food exhibition in China

Food Exhibition in China Food is traditionally an important part of Chinese culture. Middle class families usually have 4-5 different meals for lunch and 7-9 for dinner, so each member can taste the whole range of dishes. This love and interest for food and the fast growing economy of China lead to increasing number of […]