IKEA in China: Cultivating an omnichannel home décor shopping experience
Over the years, Chinese consumers have become increasingly willing to purchase home decor as a means of improving their standard of living. Thus, IKEA in China has risen from the opportunity provided by China’s growing furniture market. In 2020, the Swedish furniture brand made its largest investment in the PRC of RMB 10 billion for […]
Daxue Talks transcript #12: How to enter China’s offline FMCG market in 2019?
Find here the Daxue Talks episode 12. From the talk with Igor learn in 2-5 minutes how to enter China’s offline FMCG market in 2019. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter […]
Daxue Talks transcript #11: Features of China’s FMCG market
Find here the Daxue Talks episode 11. From the talk with Igor learn in 2-5 minutes about the features of China’s FMCG market. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies to enter the Chinese […]
Daxue Talks transcript #10: Open a company near Shanghai: advantages and disadvantages
Find here the Daxue Talks episode 10. From the talk with Igor learn in 2-5 minutes about the advantages and disadvantages of opening a company near Shanghai. Full transcript below: My name is Igor Temirov, I’m an expert in developing foreign markets and for the last five years, I have been in China, helping several companies […]
Daxue Talks 12: Dropship fast-moving consumer goods in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31: What are the different platforms to sell […]
Daxue Talks 11: How to enter China’s online FMCG market in 2019?
Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]
Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]
Achieving harmony when entering the Chinese market: Brand localization vs. Brand consistency
Matthieu David, CEO and Founder “Entering China is to start again” Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]
Carrefour China Market Entry Strategy
Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards… For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]
How to enter Chinese distribution market
8 tips on … how to enter Chinese distribution market With China’s quickly expanding economy and population, many companies have set their eyes on how to enter Chinese distribution market. Indeed, since the last decade a wide range of international small and medium sized enterprises has started selling to the wide distribution market that is […]