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8 steps for foreign brands to leverage Chinese trade fairs and exhibitions

Chinese trade fairs and expositions

Chinese trade fairs and exhibitions are the most valuable link for foreign brands to expand their network. Many foreign brands in China must rely on local forces to be successful, cooperating with Chinese companies. On the other hands, Chinese trade fairs and exhibitions are an excellent opportunity for domestic companies to “benchmark” with the world’s first-class […]

Food Exhibition in China

food exhibition in China

Food Exhibition in China Food is traditionally an important part of Chinese culture. Middle class families usually have 4-5 different meals for lunch and 7-9 for dinner, so each member can taste the whole range of dishes. This love and interest for food and the fast growing economy of China lead to increasing number of […]