How Chinese beverage brand Mixue disrupts the market with one-dollar drinks
Mixue Group (蜜雪冰城股份有限公司) is a freshly-made drinks company. It has two brands: the tea drinks brand Mixue (蜜雪) and the coffee brand Lucky Cup (幸运咖). On March 3rd, 2025, the Group went public on the Hong Kong Stock Exchange and its shares surged by over 40% on the first trading day, receiving global attention. As […]
KFC, the most ‘sustainable’ F&B brand in China: PR Miracle or Reality?
As early as 1987, KFC entered the Chinese market and rapidly expanded. As of December 2021, KFC in China holds over 8,100 outlets across 1,600 cities. To attract Chinese consumers and cater to the Chinese taste, Kentucky Fried Chicken has glocalized its menus in China- offering not only its signature fried chicken, but traditional Chinese […]
China quiz: Cultural and social ties between the US and China
Discover our new China quiz on American culture in China! Learn how strong American brands and licences can be on the Chinese market.
Food industry: Franchise a brand in China
During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]