Food industry: Franchise a brand in China

franchise del marchio in cina

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]

Restaurant Market in China: Mass Consumption Is the Main Force

Restaurant Market in China

  China’s food and beverage market are steadily rising due to the rapid development of the mass restaurant market. Intelligent equipment is in general in restaurants. Compared to the traditional preference of expensive ingredients, an increasing amount of Chinese customers tends to pay more attention to food health and dining environment. With the help of […]