KFC, the most ‘sustainable’ F&B brand in China: PR Miracle or Reality?

daxue-consulting-kfc-in-china-cover

As early as 1987, KFC entered the Chinese market and rapidly expanded. As of December 2021, KFC in China holds over 8,100 outlets across 1,600 cities. To attract Chinese consumers and cater to the Chinese taste, KFC in China has glocalized its menus – offering not only its signature fried chicken, but traditional Chinese options […]

Food industry: Franchise a brand in China

franchise del marchio in cina

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]

Restaurant Market in China: Mass Consumption Is the Main Force

Restaurant Market in China

  China’s food and beverage market are steadily rising due to the rapid development of the mass restaurant market. Intelligent equipment is in general in restaurants. Compared to the traditional preference of expensive ingredients, an increasing amount of Chinese customers tends to pay more attention to food health and dining environment. With the help of […]