Yum China’s weaving success through digitalization, localization, and CSR
Yum China holds a pivotal position in China’s F&B industry, being a key player with a diverse portfolio of well-established brands. The company, formerly known as Yum! Brands China Division, became independently listed on the New York Stock Exchange in 2016, under the ticker symbol YUMC, with its headquarters in Shanghai. As of February 8, […]
The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes
In recent years, the fast-food market in China has witnessed a steady growth trajectory, buoyed by the increasing incomes of Chinese residents. Although the revenue of the fast-food industry dropped by 10.08% in 2020 due to the pandemic, it has since rebounded due to proactive government measures, such as subsidies for food enterprises, and evolving […]