What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
ALDI opened its first two stores in Shanghai: highlight of China’s grocery retail market | Daxue Consulting
On 7 June, German discount retailer ALDI opened its first two pilot grocery stores in China. The Shanghai debut has caused huge responses among consumers, both online and offline. In order to have a sight of the first brick-and-mortar ALDI store in China, hundreds of Chinese people were waiting outside of the stores before the […]
The cheese market in Shanghai: Cheese evolution | Daxue Consulting
Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]
Food and Beverage Distribution in China
General Overview on the Food an Beverage Market in China China is one of the largest consumers and producers of food and beverage in the world. Rising incomes are adding sophistication to this market. Urban Chinese tend to spend a larger proportion of the incomes on buying processed and imported food and beverage from supermarkets […]