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How China’s footwear industry is coping with shifting consumer preferences

Chinese footwear market

Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]

China’s sneaker market thrives as middle class grows and consumer preferences evolve

China’s sneaker market has experienced significant growth and transformation over the years. Sneakers have become a popular fashion trend and status symbol among Chinese consumers, particularly the younger generation. This market holds great potential due to the increasing influence of international sports fashion and the growing focus on footwear comfort among the middle class. China’s […]

How China’s digital landscape shapes the thriving luxury footwear market

China luxury market

The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]

China’s luxury shoes market: Chinese women still favor Western brands

China’s luxury shoes market

Despite a slowdown in China’s overall luxury market, a plummeting stock exchange in 2015 and prediction of a prolonged bear market, some luxury brands’ executives remain optimistic about the luxury industry. Michele Norsa, chief operating officer of Salvatore Ferragamo, affirms that “the mood if you look at different categories, is still of growth.” Figures also […]