China’s sneaker market thrives as middle class grows and consumer preferences evolve
China’s sneaker market has experienced significant growth and transformation over the years. Sneakers have become a popular fashion trend and status symbol among Chinese consumers, particularly the younger generation. This market holds great potential due to the increasing influence of international sports fashion and the growing focus on footwear comfort among the middle class. China’s […]
How China’s digital landscape shapes the thriving luxury footwear market
The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]
China’s luxury shoes market: Chinese women still favor Western brands
Despite a slowdown in China’s overall luxury market, a plummeting stock exchange in 2015 and prediction of a prolonged bear market, some luxury brands’ executives remain optimistic about the luxury industry. Michele Norsa, chief operating officer of Salvatore Ferragamo, affirms that “the mood if you look at different categories, is still of growth.” Figures also […]