How outdoor trends and national brands are redefining China’s sneaker market
In 2024, China’s sneaker market was shifted by the rise of both national and niche, premium outdoor brands. Sneakers have become a popular fashion trend and status symbol among Chinese consumers, particularly the younger generation. This market holds great potential due to the increasing influence of outdoor sportswear in fashion and the growing focus on footwear […]
How China’s footwear industry is coping with shifting consumer preferences
Due to the fast-evolving tastes of Chinese consumers, leather shoe brands are finding it challenging to stay relevant in the footwear industry in China. In the 2nd week of May 2024, Chinese netizens were having a heated discussion on Weibo regarding whether #leather shoes have been abandoned by today’s era# (皮鞋已经被这个时代抛弃了吗), garnering over 6 million […]
How China’s digital landscape shapes the thriving luxury footwear market
The luxury footwear market in China reaps the benefits of the overall luxury industry’s success As an important category in luxury, the footwear market in China is closely associated with the performance of the overall China luxury market. Despite some slowdown in previous years, the luxury market in China still appears to be very prominent […]
China’s luxury shoes market: Chinese women still favor Western brands
Despite a slowdown in China’s overall luxury market, a plummeting stock exchange in 2015 and prediction of a prolonged bear market, some luxury brands’ executives remain optimistic about the luxury industry. Michele Norsa, chief operating officer of Salvatore Ferragamo, affirms that “the mood if you look at different categories, is still of growth.” Figures also […]