Coconut water in China: Soaring popularity in China’s wellness economy
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]
Aldi in China: Riding the wave of consumption downgrade
Aldi’s strategic positioning in China In China’s fiercely competitive retail landscape, international giants like Carrefour and Tesco have struggled to gain traction. Yet, the German discount supermarket chain Aldi has defied the odds and carved out a successful niche in China. The chain achieved RMB 2 billion in sales in 2024, a 100% increase year-on-year. […]
Uniqlo in China: Maintaining its unique position amidst the competitive Chinese market
Since establishing its first store in Shanghai in 2002, Uniqlo has woven itself into the fabric of China’s retail landscape. As of April 2024, the brand operates a vast network of 920 directly operated stores across more than 200 cities throughout Mainland China. The number of stores in China surpassed even the number of stores […]
Lost in translation: eBay and Amazon’s China challenge and exit strategy
Amazon and eBay are household names across the world. Amazon, which initially started as a bookstore, made its name as a global e-commerce giant that changed the landscape of online retail. eBay, on the other hand, became synonymous with online auctions and provided a platform for entrepreneurs and small businesses to reach a worldwide audience […]
Tiffany & Co. in China: Omnichannel marketing to target millennials
Tiffany & Co. officially entered the Chinese mainland market in 2001, but it didn’t open its own store until 2007. At present, China has become the second largest market for the Tiffany brand after the United States. In 2020, Tiffany’s quarterly report showed that although China’s sales fell 85% year-on-year in January due to the […]