Perfumes in China: Then “fake” and impolite, now chic and stress-relieving
In 2020, perfumes in China generated RMB 15.6 billion in revenue. Nonetheless, in the last three years, China’s perfume market increased drastically, generating RMB 26.5 billion in revenues in 2024. While luxury brands like Chanel, Hermès, and Dior, continue to dominate the industry, a new wave of niche and local fragrance brands is reshaping consumer preferences. […]