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French brands shine in the 60th anniversary of Sino-French relations

French brands in china

The year 2024 will mark the 60th anniversary of diplomatic ties between China and France. Presently, China holds the position of France’s third-largest trading partner after the EU and the US. From a modest beginning of USD 100 million in 1964, the annual bilateral trade volume has surged remarkably, reaching USD 81.2 billion in 2022 […]

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourists in France

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

China Paradigm 54: Marketing French cuisine and wine in China

french restaurant in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]

Podcast transcript #18: a new solution that helps students improve their Chinese CV

China podcast education

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]

Macron and the Chinese: The Macron Effect fades among Chinese Internet users

Daxue Consulting-Macron and the Chinese

Macron and the Chinese: Will Macron maintain his popularity in China after the election?               In May 2017, French president Emmanuel Macron’s (马克龙) election caught the attention of Chinese Internet users, who fawned over the statesman’s good looks and charismatic appeal. Searches for the keyword “little fresh meat” ((小鲜肉) […]

Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?

branding China

Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]