Quality, sustainability, and Guochao: three keywords in China’s high-end fashion
Since the end of the pandemic, China’s high-end fashion market has been steadily expanding. Luxury items have become a typical spending choice for many consumers who had to postpone their travels or other leisure expenses. According to Morgan Stanley, this trend is expected to continue throughout 2023, with Chinese consumers projected to increase their purchases […]
How to approach Perfume market in China
How to approach Perfume market in China To understand the current perfume market in China, one must first understand China’s history. Perfume was very present in China’s culture during its imperial years, all the way up to the 1920s and 30s. It was associated with royalty and wealth, and many perfumes were produced locally, especially […]