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How to approach Perfume market in China

How to approach Perfume market in China

About the Author


Over his many years spent in China working at Daxue Consulting, Thibaud has been providing market analysis and adapting market research methodologies to the Chinese market. He previously worked for 4 years in France, working in the field of marketing and within marketing research firm Nielsen. Thibaud has been collecting experiences supporting market entry of B2C, B2B and public institutions in China and his expertise has been quoted in The Wall Street Journal, Forbes, China Daily, South China Morning Post, and others.

Comments (1)

Miguel Roberg - July 30, 2014

Thanks for this article. You said the “perfume market has grown between 8-12% YoY” that is still modest growth and if it is expected to grow, then now would be a good time to enter the market and establish your brand.

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