South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms
The global market for perfumes has been increasing, and among it is South Korea’s perfume market, whose growth has been largely driven by the young consumers. In 2019, the market was worth about KRW 603.4 billion (or USD 423.0 million), and it predicted to reach to about KRW 980 billion (or USD 686.9 million) by […]
Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
J-beauty and K-beauty in China: Key players in Chinese cosmetics market
In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, China’s beauty industry it is expected to be […]