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J-beauty and K-beauty in China: Key players in Chinese cosmetics market

Jbeauty and Kbeauty in China

In the Chinese cosmetic’s market, there is strong influence from the neighboring countries Korea and Japan. Known as K-beauty and J-beauty, East Asian fashion from Korean and Japan has successfully penetrated China’s beauty industry, which is the second largest beauty industry in the world. According to Euromonitor, China’s beauty industry it is expected to be […]