Market Tidbits transcript #6: Nostalgia marketing in China

brands doing nostalgia marketing in China

Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]

Food industry: Franchise a brand in China

franchise del marchio in cina

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]

Cross Cultural Adaptation in China

Recently, China has witnessed a tremendous flow of foreign direct investment and there are a increasing number of foreign businessmen working in Sino-foreign joint ventures, foreign representative offices, wholly foreign-owned subsidiaries and branches. Although all Chinese expatriates encountered some cultural shocks and were greatly affected by communication, language, religious and traditional issues, several effective measures […]

Fast-Food market in China

Fast Food China

Substantial growth of Fast-food market in China by 2016 The Chinese fast food market has experienced strong, consistent growth in recent years. This growth of revenues is predicted to continue from $36.2 billion in 2011 to $107.1 billion in 2016. The market is forecast to have a value of $65,652 million and a volume of […]