Posts Tagged "KFC China"

Home / Posts Tagged "KFC China"
Market Tidbits transcript #6: Nostalgia marketing in China
18Jan

Market Tidbits transcript #6: Nostalgia marketing in China

Allison Malmsten, media manager at daxue consulting, is talking with Grace Yu, project manager at daxue consulting, about nostalgia marketing in China. Our full findings are available for you to download! What is nostalgia marketing? Grace Yu: Nostalgia marketing is appealing to the emotions people felt between the ages of 12 and 22. During this […]

The fast food market in China: How American brands have conquered the market | Daxue Consulting
22Aug

The fast food market in China: How American brands have conquered the market | Daxue Consulting

Fast food market in China “China’s demand for fast food will continue to grow at 10 percent by 2025” is what the latest Research and Market’s “fast food industry in China” report is forecasting. The fast food market in China is on the rise IBIS’ report estimates that the fast food industry in China will […]

Food industry: Franchise a brand in China
19Jan

Food industry: Franchise a brand in China

During the 1990s, Chinese consumers flocked to Western fast-food chains, drawn to them by their features, such as clean bathrooms and air-conditioning —at that time a novelty in China. But since then, fast-food restaurants like McDonald’s and KFC have struggled against increasing competition from a boom in Chinese fast-food restaurant chains and a shift toward […]

Cross Cultural Adaptation in China
05Jun

Cross Cultural Adaptation in China

Recently, China has witnessed a tremendous flow of foreign direct investment and there are a increasing number of foreign businessmen working in Sino-foreign joint ventures, foreign representative offices, wholly foreign-owned subsidiaries and branches. Although all Chinese expatriates encountered some cultural shocks and were greatly affected by communication, language, religious and traditional issues, several effective measures […]

Fast-Food market in China
02May

Fast-Food market in China

Substantial growth of Fast-food market in China by 2016 The Chinese fast food market has experienced strong, consistent growth in recent years. This growth of revenues is predicted to continue from $36.2 billion in 2011 to $107.1 billion in 2016. The market is forecast to have a value of $65,652 million and a volume of […]

Subscribe to our Newsletter for free reports

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Talk to us for more information

Daxue Consulting is a market research company providing tailored strategic advisory, fieldwork solutions & full-length reports on your market of interest.








    • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
    • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Huangpu District, Shanghai, China
    • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China

    Follow Us

    Who We Are

    Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





    daxue consulting is owned by Ever Access trading Limited

    Ever access trading owns 博圣轩投资顾问有限公司上海分公司

    Subscribe to our Newsletter

    The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

    Talk to us







      • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
      • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
      • Daxue Consulting Hong Kong, Unit 603, 6/F, Office Tower 1, Admiralty Centre, 18 Harcourt Road, Admiealty,  Hong-Kong 香港中環区夏悫道18号海富中心1幢6楼603室
      © Daxue Consulting, Daxue Conseil, Daxue Consulting HK, Daxue Consulting China. All rights reserved.