[Webinar] South Korea’s MZ Generation
The MZ Generation (MZ세대), encompassing both Millennials and Gen Z, has emerged as a crucial consumer demographic drawing widespread attention. As popular as the term is, it is often misused and overly generalized, not just by individuals but also by the media. To shed light on the accurate characterization of this consumer group, Daxue Consulting […]
How the MZ Generation is redefining future relationships in South Korea
The MZ Generation (MZ세대) encompasses Millennials and Gen Z, a term specific to Korea. Amid the rapidly aging population and low fertility rate, their demographic influence is not only expanding in proportion to the overall population but is also shaping relationships in ways that impact their interests, desires, and behaviors. This report delves into how […]
South Korea consumer trends report
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop-culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but […]
South Korea Travel Trends Report
The number of Korean travelers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends. Download to learn: Key Stats: Tourism in South Korea is growing with the impact of […]