Health supplement market strategies in China: From pyramid schemes to billion-dollar livestreams
From livestream deals to ancient herbal remedies, China’s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. Download our China F&B White Paper From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the […]
Navigating the new wave: how livestream redefine luxury e-commerce shopping in China
In recent years, China’s luxury e-commerce has redefined luxury shopping in China through livestreaming, which accounted for about 25% of all online shopping GMV in China in 2023, showing its significant impact on the industry. The livestreaming sales phenomenon in China dates back to 2016, spearheaded by Alibaba during its Singles’ Day promotion. From its […]