“Why is Starbucks not as popular anymore?”: Trending hashtag on Chinese social media
In recent years, China’s coffee market has rapidly grown, witnessing the emergence of several local brands challenging traditional Western coffee chains such as Starbucks. Luckin Coffee, in particular, founded in 2017, surpassed the number of Starbucks stores in China in 2019. The Xiamen-based coffee giant has now achieved another significant milestone — surpassing Starbucks as […]
Brewing a remarkable resurgence: Luckin Coffee’s tale of innovation and redemption
In the hyper-competitive Chinese coffee market, few stories are as gripping as that of Luckin Coffee (瑞幸咖啡). Once embroiled in a scandal that led to its expulsion from Wall Street in 2020, Luckin Coffee has not just clawed back to its former glory but has also eclipsed some of the industry giants. As of early […]