Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
The Chinese luxury market after COVID-19 survives through online channels
This decade, the Chinese luxury market growth was around 6% per year. However, it is now weakened by the coronavirus. The pandemic affects both demand and offer of the luxury industry. Some recent changes of the industry as digitalization help it to hold market share. Still, the important growth might come to an end. Is […]
Cartier in China: The king of jewelers
“Jeweler to kings, king of jewelers” said King Edouard VII about Cartier. The jewelry and watchmaking House is prestigious for its finest quality. Since 1847, the brand is developing some of the most prestigious jewellery in the world. With time, their brand expanded; now including watches, pens and other luxury goods. In 1992, Cartier started […]
Coronavirus China Economic Impact Report
Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]
The pinnacle of the Chinese luxury watch market: Rolex in China
There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]
Branding: Chinese luxury watch market
Branding: Chinese luxury watch market The Chinese luxury watch market is facing many issues when coming to branding and naming strategy. As most occidental companies are now realizing, naming is crucial when it comes to the Chinese market. Indeed, Chinese speakers will have a hard time memorizing and pronouncing the English name of brands or […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]
What are the differences between Chinese and Western consumers for luxury goods?
A substantial growth in China’s luxyry goods market mainly thanks to young consumers China is the second largest country in terms of luxury goods consumption after Japan. By March 2011, the total amount of its consumption has reached 107 billion U.S dollars, accounting for 27.5% of the global luxury goods market. It seems that the […]