Being created by Christian Dior in Paris in 1947, Dior is now one of the world’s top fashion brands. It has products in many fashion categories such as women’s clothing, menswear, jewelry, perfume, furs, and underwear. In whichever market it participates in, it successfully establishes itself as the symbol for luxury and elegance.
From year 1973 on, Dior has had its own R&D center. Over 200 specialists, biologists, pharmacologists and researchers cooperate with over 20 R&D centers in the world’s top universities and science institutes to develop the best products. Dior has always put tactile impression of products as an important factor. All its products bring a perfect combination of technology and joy.
Now, Christian Dior lady has 18 stores in China’s first tier cities like Beijing(北京), Shanghai(上海), Guangzhou(广州), Shenzhen(深圳), and second tier cities like Hangzhou(杭州), Wuhan(武汉), Nanjing(南京), and Chengdu(成都). Christian Dior Homme, on the other hand, has 14 stores.
Haute Couture of Dior
Dior’s design habit usually stresses the natural beauty of the female body. Dior discards the conservative designs after the Second World War, which impressed not only the western countries but also the world. The most luxurious category is its evening dress, which seeks unity between traditional and creativity, between classic and in modern world, and between power and tenderness.
Eyeglasses of Dior
Dior’s eyeglasses are generally very delicately designed. Apart from its elegant brand mark, the eyeglass itself attracts the attention of consumers with its distinct outline and modern design. On every eyeglass or sun glass, the Dior brand mark is obviously decorated, which indicates the taste and social status of its wearer. In every classical trend of Dior, glasses have always been an indispensable part.
Jewelry of Dior
Dior now surprises the world not only with its clothing but also with its jewelry. It draws inspiration from all classical masterpieces but do not simply copy them. In 1995, it cooperated with Swarovski to launch several types of aurora Rhine stone, which greatly enriched the colors and materials for making ornaments. Another character of Dior’s Jewelry is that it frequently uses the flower pattern, which reflects its designer’s love for the natural world.
Cosmetics of Dior
Dior’s products are colorful, classical, artistic, and contain high technology. In 1955, Dior launched its first lip pure, which was the predecessor for Rouge Dior. Rouge Dior, ever since its birth has been a masterpiece for over half a century, and women use it to refine themselves. ,
Perfumes of Dior
In 1947, Parfums Christian Dior was established. Now, Dior has perfumes like ‘Miss Dior’ and ‘Dior Addict’ that cater to the different needs of consumers that are different in gender, in vocation and in mood.
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