Perfumes in China: Emotion, everyday use, and evolving scent preferences
Even though China’s fragrance market is growing rapidly – faster than the global average – what is worth more attention is how Chinese consumers now understand, select, and experience perfume. In 2025, the market for perfumes in China totaled around RMB 30 billion, a 20% year-over-year growth. By 2029, it is projected to exceed RMB […]
China’s fragrance market in 2026: Assimilating into everyday consumption
China’s fragrance market is no longer confined to the niche, luxury segment it once was, but is entering a more mature phase of development. While the perfume category continues to expand rapidly, its growth rate is expected to gradually slow from over 20% in recent years to 10.8% by 2029. At the same time, the […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
The Perfume Market in China: An Opportunity among the Elderly
The Perfume Market in China It is said that the market value of the global perfume industry reached $39.4 billion in a steadily rise, which is expected to reach $45.6 billion in 2018. Jean-Luc Ansel, chairman of Valley Cosmetic, expects the global cosmetics market is expected to reach 30% in 2030. Its main drivers are […]