TikTok marketing China

China Paradigm 60: Learning TikTok Marketing from Douyin KOLs in China

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Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.

  • 4:40 The size of UPLAB
  • 8:38 What does the company do for the influencers
  • 10:53 How did the company find its clients
  • 19:50 What are the main functions of Douyin that brands can leverage and cases of successful companies
  • 25:26 Is that a way that companies can convert views on Douyin to sales on T-mall to build a stronger community
  • 29:25 Successful examples of educational sectors on Douyin
  • 32:42 How to stay up-to-date to know all the stories and how it works
  • 34:30 What does it mean to “help Chinese influencer go out of China”
  • 36:53 Who is paying the company? The clients or the influencers?

🔖 How to operate impressive content creation on Douyin

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We believe, that China, with 20% of world population and as the second world economy, is impacting every single business, small to big. That is why it is a new paradigm. How does China impact your business is the ultimate question we will answer through those podcasts.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


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