Fabian Ouwehand, Founder at UPLAB, speaks with Matthieu David about Douyin – TikTok marketing in China. In this episode of China Paradigm, Fabian talks about what UPLAB does for the influencers and how they find its clients; what are the main functions of Douyin that brands can leverage and cases of successful companies and more.
Highlights of this episode:
- What are the main functions of Douyin that brands can leverage and cases of successful companies (TikTok marketing)
- Successful examples of educational sectors on Douyin
- How to stay up-to-date to know all the stories and how it works
- What does it mean to “help Chinese influencer go out of China”
China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.
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