Guide to KOL marketing in China

KOL marketing in China

In 2020, out of a population of 1.41 billion, China had 989 million Internet users, which is 70.4 percent of the population, an increase of 9.2 percent of from 2019. Additionally, according to CNNIC, 31.3 percent of internet users live in rural areas, an increase of 5 percent from 2019. Although the number of urban […]

Everything you didn’t know Douyin could do

Douyin

Douyin is one of the most popular social media platforms in China. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. According […]

The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list

most influential Chinese companies

On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]

Guide to e-commerce platforms in China: which platform is the best for your brands

guide to e-commerce platforms in China

Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large e-commerce platforms in China, like Alibaba’s Taobao and JD.com, […]

Douyin marketing in China: enormous opportunities for all kinds of brands

Douyin TikTok marketing in China

In recent years, China’s biggest tech giants have entered the Chinese short video industry one by one. ByteDance, B Station, Tencent, Baidu, Ali, Sina, Meitu, NetEase and 360 series are competing for attention in the short video industry. Among them is one of the most popular video platforms, Douyin, owned by ByteDance, is the China […]

China Paradigm 109: Building a SaaS in the Wechat, Weibo & Douyin ecosystems

building SaaS in China

Building a SaaS in China Matthieu David interviews Alex Duncan, Co-founder and Product Lead, and Alex Li, VP at KAWO Head of Brand and Agency Partnerships. If you are a big brand trying to establish yourself on the Chinese market you’re going to need a strong social media presence. Thus, we decided to arrange this […]

Chinese Market Research Tools | Tech to analyze the world

market research tools in China

With the development of information technology, investigators can record consumption actions in databases. Internet helps analysts collect such data effectively. Market research tools assist users to quickly locate what they look for and figure out recent trends. When one searches market research tools on Baidu, over 7.41 million results show there is full attention on […]

The short video market in China: Embodying the fast pace of modern lifestyle

live stream video market in China

The little puppy held by your favorite actor on your screen has already provided you a burst of happiness. Conveniently, videos automatically slide endlessly one after the other, displaying content chosen specifically for you by an algorithm. It’s so addictive that you suddenly realize an hour has already passed. The short video market in China […]

Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?

Douyin

In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]