The secrets to the 5 trillion CNY Chinese Gen Z market: Douyin and Guochao
China’s Gen Z consumers are still largely dependent on parents, yet they are some of the highest spenders in the country. At the same time, brands often underestimate the consumption ability of Chinese Generation Z because of their young age. According to the Chinese National Bureau of Statistics, the population size of Zoomers has reached 233 […]
Ultimate guide to KOL marketing in China: What is a KOL and how to unravel their enormous potential
In June 2022, out of a population of 1.41 billion, China had 1.05 billion Internet users, accounting for around 74% of the population, thus recording an increase of 3.8% compared to 2021. Moreover, according to CNNIC, netizens spend an average of 29.5 hours per week online, and 99.6% of them use their mobile to surf […]
Will livestreaming migrate from Taobao Live to Douyin after influencer Austin Li’s disappearance?
This article on Douyin e-commerce was originally published by Azoya More and more Chinese consumers are accustomed to shopping via livestreaming and the penetration rate of livestreaming e-commerce keeps on increasing. According to iiMedia Research, as of June 2021, the number of China’s livestreaming users reached 638 million, an increase of 47.2% compared to the […]
Chinese TikTok Douyin e-commerce: A new playground for brands
This article on Douyin e-commerce was originally published by Azoya Douyin, the Chinese version of TikTok, is a booming short-video app in China, with over 600 million daily active users. In 2021, Douyin built its own e-commerce ecosystem, launched flagship stores for brand accounts, and created platform-owned payment solutions to close the loop on its e-commerce operation. […]
This fitness influencer’s Tiktok exploded through the COVID lockdown in Shanghai
Throughout April 2022, Will Liu appeared to be the most popular search on Baidu, with over 5 million search indexes in total. Liu’s search indexes doubled that of other popular celebrities. So who is Will Liu, and what makes him so popular? Who is Will Liu? Will Liu is a Taiwanese singer and actor, best […]
Everything you didn’t know Douyin could do
Douyin is one of the most popular social media platforms in China. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. According […]
The 9 most globally influential Chinese companies from Time’s 100 Most Influential Companies 2021 list
On April 28th 2021, Time Magazine selected 100 most influential companies, nine Chinese companies made the list. These are the nine most influential Chinese companies from Time’s list: Tencent, Alibaba, Huawei, Didi Chuxing, BYD, Yum China, DJI (Da-Jiang Innovations), TSMC (Taiwan Semiconductor Manufacturing Company) and TikTok. BYD – promoting “green” vehicles Source: BYD Electric cars in […]
Guide to Chinese e-commerce platforms: which platform is the best for your brands
Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large Chinese e-commerce platforms, like Alibaba’s Taobao and JD.com, have […]
Douyin marketing in China: enormous opportunities for all kinds of brands
In recent years, China’s biggest tech giants have entered the Chinese short video industry one by one. ByteDance, B Station, Tencent, Baidu, Ali, Sina, Meitu, NetEase and 360 series are competing for attention in the short video industry. Among them is one of the most popular video platforms, Douyin, owned by ByteDance, is the China […]
China Paradigm Transcript #109: Social media management platform helping international brands in the Chinese SaaS industry
Find here China Paradigm episode 109. Today we talk to Alex Li and Alex Duncan, co-founders of KAWO about the Chinese SaaS industry. KAWO is a leading social media management platform for international brands and agencies in China, providing them with data insights and finding social media solutions for their clients to help them grow in […]