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Price discrepancies in China: What drives some product prices up and others down?

Price discrepancies in China

When comparing prices in China to Western countries there are often unexpected differences. As the cost of living in China is relatively low, one would expect the prices of products to be lower, but that is not always the case. Price discrepancies in China do not only offer opportunities to leverage those differences but it […]

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

introduce a premium brand to China

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

Market analysis of the Chinese perfume market

-guerlain in China

Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market.  Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]