Riding the experiential retail trend: Inside Nio and Huawei’s neighbourhood stores in China
Experiential retail is the focus on establishing a captivating and shareable experience for consumers once they enter through the doors. Experiential retail differs from traditional retail in that its main goal is to prioritize customer engagement and senses – not sales. Businesses in China are no stranger to the world of experiential retail; they work […]
The pinnacle of the Chinese luxury watch market: Rolex in China
There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]
Luxury Brands Strategy in China in 2015
China is huge, but very difficult market, especially for luxury brands. Thanks to the rapid urbanization in China over recent years, the development of cities has been remarkable. Small and medium-sized cities, in particular, have attracted a massive number of rural migrants. Rising consumption in these smaller cities has created a huge demand for luxury […]