Women’s Day in China: Shifting from consumerism to advocacy
Since the establishment of International Women’s Day in China in 1949, Chinese society has made tremendous progress in gender equality in many aspects, such as education, economic welfare, and social status. The recognition of Women’s Day in China has sparked women’s consciousness and protected many women oppressed by feudalism at that time. Today, Women’s Day inspires people […]
Tiger brings splendor (虎虎生风): Our favorite Chinese New Year marketing campaigns in 2022
Chinese New Year, also called the Spring Festival, is the most important and beloved festival in China. On this special holiday, millions of Chinese people travel, sometimes thousands of miles, to reunite and celebrate with their extended family members, with whom they feast on big banquets, shoot firecrackers, exchange red envelopes (红包), and decorate their […]