Women’s Day in China: How Chinese women celebrated self-care this March 8th
International Women’s Day has been officially observed in China since 1949. Initially, it focused on promoting gender equality and recognizing women’s contributions to society, especially in education and the workforce. Over time, as women’s social and economic status improved, the meaning of the day has evolved. Today, Women’s Day in China represents both recognition and […]
Tiger brings splendor (虎虎生风): Our favorite Chinese New Year marketing campaigns in 2022
Chinese New Year, also called the Spring Festival, is the most important and beloved festival in China. On this special holiday, millions of Chinese people travel, sometimes thousands of miles, to reunite and celebrate with their extended family members, with whom they feast on big banquets, shoot firecrackers, exchange red envelopes (红包), and decorate their […]