Tiger brings splendor (虎虎生风): Our favorite Chinese New Year marketing campaigns in 2022

Chinese New Year, also called the Spring Festival, is the most important and beloved festival in China. On this special holiday, millions of Chinese people travel, sometimes thousands of miles, to reunite and celebrate with their extended family members, with whom they feast on big banquets, shoot firecrackers, exchange red envelopes (红包), and decorate their […]