The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands
Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Why should […]
Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. How do you implement chatbots on your mini-program, website, or platforms like Taobao or JD? What software is […]
Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. What are the different components of private traffic? What is used to create private traffic in China besides your own website and WeChat? […]
The Programmatic Advertising Ecosystem in China
What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]