Posts Tagged "Mini-Program Ads"

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Daxue Talks transcript #71: How are chatbots used in mini-programs in China?
15Jul

Daxue Talks transcript #71: How are chatbots used in mini-programs in China?

Find here Daxue Talks episode 71. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses the usage of chatbots for mini-programs and the mistake that companies do when developing a website in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m […]

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China
15Jul

Daxue Talks transcript #70: Key components of private traffic in building a brand’s ecosystem in China

Find here Daxue Talks episode 70. In this interview, Aurelien Rigart shares his expertise on the coding of mini-programs in China and tells us more about the key components of private traffic in China. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from France. I’ve been in […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting
05Aug

The Programmatic Advertising Ecosystem in China | Daxue Consulting

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. How programmatic advertising works Programmatic advertising is designed to replace […]

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting
08Feb

The ultimate guide to marketing on leading digital platforms in China | Daxue Consulting

The incredible popularity of instant messaging and online shopping in China, coupled with smartphone adoption, has greatly helped in making China become the largest social network and e-commerce market. As of 2018, it is estimated that the total social network users and digital buyers in China will reach 616.5 million and 800 million respectively. Under […]

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