Why China’s mobile app market requires a different strategy than the West
Over the last decades, China has become one of the world’s major economic powers in the technology sector. When it comes to apps, the country’s market is undisputedly ranking first in the globe for size and revenues. However, China’s mobile app market has developed differently than in the West and foreign companies might find it […]
China Paradigm transcript #92: All what you can learn from a one-stop application for freelancers in China
Find here the China Paradigm 92 and experience the Chinese gig economy with Hammer Guan and his application for freelancers in China, Youbangxin. Full transcript below: Hello everyone. This is China Paradigm where we, Daxue Consulting, interview season entrepreneurs in China. Sofya Bakhta: Hello everyone, I am Sofya Bakhta a marketing strategy analyst at Daxue consulting, […]
Changes in Chinese consumer demand during the Coronavirus
What does China need more of? We observed Chinese consumption during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. Given the number of people self-quarantined in their homes, those that frequented physical stores, gyms, and workplaces, are now trying out virtual offerings. Newcomers such as […]