How Chinese mobile games are conquering the global mobile gaming market
Chinese mobile games are bringing the globe on an epic gaming adventure. It is estimated that in 2023, the global mobile game market revenue will reach $286.5 billion. Chinese companies are eyeing foreign markets to expand their reach. Understanding the US mobile game market: key insights on US players The penetration rate of smartphones in […]
China’s gaming crackdown and the impact on game manufacturers and the e-sports industry
Recently, Chinese government initiated several crackdowns on different industries. One of them was China’s gaming crackdown. Strict regulations regarding this sphere started as early as 2019 and continued in 2021, they included rules for video game characters and limited time to play games for minors. The number of underage Internet users in China in 2019 […]
The era of WeChat mini-games has come: How to monetize and advertise on mini-games
Firstly introduced in 2017, Wechat Mini-games gradually conquered the heart of Chinese consumers. Wechat Mini-games are easy convenient and easy-to-play: there is no need to download them or install them. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more […]
Mobile gaming is the future of the e-sports market in China | Daxue Consulting
The Chinese e-sports market is about to unleash huge potential. PC games dominated the first 15 years of the 21st Century in China. However, the huge mobile user population changed the industry scene. Mobile gaming has already replaced PC gaming, taking the biggest share of the Chinese gaming market. However, though PC gaming is witnessing […]