How Chinese mobile games are conquering the global mobile gaming market
Global mobile gaming market has experienced tremendous growth since 2015. It has overtaken and continues to outperform PC and console as the largest gaming platform. Estimated revenue from mobile games in 2020 was $85 billion USD, accounting for 51% of the global video game revenue. With the rise of high-quality cross-platform games and popular PC/Console […]
The era of WeChat mini-games has come: How to monetize and advertise on mini-games
With over 2,000 games, over 310 million monthly active users, and over 1 billion total registered users, WeChat mini-games have greatly influenced China’s gaming market. Mini-games do not require download or installation. After players exit the games, there’s no need to uninstall the application if players don’t feel like to keep it on the device. […]
Mobile gaming is the future of the e-sports market in China | Daxue Consulting
The Chinese e-sports market is about to unleash huge potential. PC games dominated the first 15 years of the 21st Century in China. However, the huge mobile user population changed the industry scene. Mobile gaming has already replaced PC gaming, taking the biggest share of the Chinese gaming market. However, though PC gaming is witnessing […]