China’s gaming crackdown and the impact on game manufacturers and the e-sports industry

China’s gaming crackdown

Recently, Chinese government initiated several crackdowns on different industries. One of them was China’s gaming crackdown. Strict regulations regarding this sphere started as early as 2019 and continued in 2021, they included rules for video game characters and limited time to play games for minors. The number of underage Internet users in China in 2019 […]

How Chinese mobile games are conquering the global mobile gaming market

Chinese mobile game

Global mobile gaming market has experienced tremendous growth since 2015. It has overtaken and continues to outperform PC and console as the largest gaming platform. Estimated revenue from mobile games in 2020 was $85 billion USD, accounting for 51% of the global video game revenue. With the rise of high-quality cross-platform games and popular PC/Console […]

The era of WeChat mini-games has come: How to monetize and advertise on mini-games

WeChat mini-games

Firstly introduced in 2017, Wechat Mini-games gradually conquered the heart of Chinese consumers. Wechat Mini-games are easy convenient and easy-to-play: there is no need to download them or install them. What is unique about mini-game players, is that compared to the general population of gamers, mini-game players are, on average, much older and include more […]

Mobile gaming is the future of the e-sports market in China | Daxue Consulting

Chinese e-sports history

The Chinese e-sports market is about to unleash huge potential. PC games dominated the first 15 years of the 21st Century in China. However, the huge mobile user population changed the industry scene. Mobile gaming has already replaced PC gaming, taking the biggest share of the Chinese gaming market. However, though PC gaming is witnessing […]