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Following the vibes of music streaming platforms in China

Music streaming platform in China

The musical market in China is one of the fastest-growing markets worldwide. In 2023, the sector’s revenue increased by around 25% compared to the previous year. The digital music industry represents the backbone of the music market. As of 2023, it had a revenue of more than RMB 32.2 billion (USD 4.5 billion). The trend […]

The new wave of Chinese rap music: how can brands engage with it

Chinese rap music

The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]

The Piano Industry in China: A Musical Trend

The Piano Industry in China

  China’s first piano factory was opened in 1895 in Shanghai. During the 1950s, the Communists have divided the country into four piano manufacturing factories owned by the government: Shanghai, Beijing Dongbei, in the north of China and Guangzhou Pearl River in the south. Although the piano industry in China remained primitive in the 1990s […]