The new wave of Chinese rap music: how can brands engage with it

Chinese rap music

The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]

Music streaming platforms in China: profiting with minuscule subscription fees

music streaming platforms in China

According to the Global Music Industry Report 2019 China entered the world’s top ten music markets for the first time in 2017. It climbed to seventh place in 2018, achieving rapid growth in the short term. The report also shows that in the global music industry revenue, digital music revenue accounted for 58.9%. In 2019, […]

Feeling the beats of the Chinese rap culture

Rap music in China

Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]

The Piano Industry in China: A Musical Trend

The Piano Industry in China

  China’s first piano factory was opened in 1895 in Shanghai. During the 1950s, the Communists have divided the country into four piano manufacturing factories owned by the government: Shanghai, Beijing Dongbei, in the north of China and Guangzhou Pearl River in the south. Although the piano industry in China remained primitive in the 1990s […]