Following the vibes of music streaming platforms in China
The musical market in China is one of the fastest-growing markets worldwide and represents the backbone of the music market. Some key factors driving this growth are technological advancements, consumer demand and the rise of the middle class in China, contributing to market expansion. As such, the revenue of the music streaming market in China […]
China’s musical instruments market soars, fusing tradition with digital preservation
In recent years, the musical instrument market in China has experienced steady growth. As of 2023, the country had the biggest market worldwide, followed by India and the US, and reached a revenue of USD 9.2 billion (RMB 66 billion) in the same year, recording an 8% growth year-on-year. Almost half of the market’s revenue […]
The new wave of Chinese rap music: how can brands engage with it
The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]
The Piano Industry in China: A Musical Trend
China’s first piano factory was opened in 1895 in Shanghai. During the 1950s, the Communists have divided the country into four piano manufacturing factories owned by the government: Shanghai, Beijing Dongbei, in the north of China and Guangzhou Pearl River in the south. Although the piano industry in China remained primitive in the 1990s […]