The new wave of Chinese rap music: how can brands engage with it
The Chinese rap music trend started in the late 90s when Chinese people were heavily influenced by US hip-hop. The lyrics were originally written to send a message of social critique, a form of rebellion from oppressive censorship and the limitation on self-expression. Indeed, the first rap songs were shared through illegal sites and then […]
Music streaming platforms in China: profiting with minuscule subscription fees
According to the Global Music Industry Report 2019 China entered the world’s top ten music markets for the first time in 2017. It climbed to seventh place in 2018, achieving rapid growth in the short term. The report also shows that in the global music industry revenue, digital music revenue accounted for 58.9%. In 2019, […]
Feeling the beats of the Chinese rap culture
Chinese rap and hip-hop music slowly emerged in the late 80s, along with the establishment of the Juliana Club in Beijing. In 1984, the club is the only one in Mainland China to welcome foreign DJs, who began to play rap on a daily basis. Chinese rap culture gives a space for Chinese subcultures to […]
Western Popularity in the Musical Instrument Market in China Gives Overseas Producers the Advantage
Lucrative Musical Instrument Market in China. But is there a real Quality Focus? Musical instrument market in China is booming and in the process of transformation. We are talking about a 7-billion-USD industry, which had grown at a rate of 10% in the past five years. It used to be […]
The Piano Industry in China: A Musical Trend
China’s first piano factory was opened in 1895 in Shanghai. During the 1950s, the Communists have divided the country into four piano manufacturing factories owned by the government: Shanghai, Beijing Dongbei, in the north of China and Guangzhou Pearl River in the south. Although the piano industry in China remained primitive in the 1990s […]