“Duk Haan Yum Cha”: Chali and Chua Lam’s Dim Sum Rejuvenate the Tea Trend with Zao Cha Culture (早茶文化)
“得闲饮茶” (Duk Haan Yum Cha), a popular greeting in Cantonese-speaking areas, meaning “let us go for tea together when we have time”. This is one of the most representative expressions under Cantonese Zao Cha Culture (早茶文化). Chali, a tea brand based in the Guangdong Province, is utilizing this culture to present a joint program with […]
The secret recipe of HEYTEA’s buzz in China and how it became a new-style tea pioneer
Founded in a small city in Guangdong in 2012, HEYTEA is a new style tea drink brand that is known for “cheese flavored top” made of thick, salty cream, along with its tasty toppings such as brown sugar tapioca pearls. HEYTEA mainly targets customers in first tier and second-tier cities, mostly in Eastern and Southern […]
The success of Sexy Tea 茶颜悦色 and queuing culture in China
Since 2018, China’s new-style tea market has ushered in explosive growth, with an annual growth rate of about 74%. According to the data of the new tea report released by CBNDATA, as of 2019, China’s new-style tea market has reached nearly 100 billion Yuan. It seems every month we hear about a new viral tea brand […]