Private labels in China are a valuable tool for attracting mid-to-high-income consumers
Few brands produce and market their products to customers directly. The majority of retailers, both offline and online, purchase their goods from suppliers. This is when private label products come in. A private label, also known as a private brand or private label brand, is a product that is produced and marketed under the name […]
Chinese OEM companies: Despite some relocations, China keeps playing a key role in the global supply chain
Original Equipment Manufacturer (OEM) companies are conventionally described as firms that produce products that would then be used as components by another firm, commonly referred to as Value-Added Reseller (VAR), to produce the finished product for customers. China is one of the most popular destinations to choose an OEM. The country has earned the “World’s […]