Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
Internet usage in China : Focus on Wechat and Kaixin
Today, China, after experienced an outstanding economic growth, is showing a substantial increase of its digital presence. With an explosive growth rate in UDI, people change the life style they get accustomed and start a totally differentiated way to contact, communicate and connect. Here we choose two examples — WeChat and kaixin001.com of the major […]