From indoors to the great outdoors: The surging outdoor sports market in China
Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics. However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in […]
Guide to discover the most popular sports in China
Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] Some sports in China have a particularly high media profile and influence among the population. The West still […]