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The outdoor sports market in China keeps growing after Covid

By the end of 2021, more than 400 million Chinese people participated in outdoor sports nationwide. After Covid, increasingly more people showed interest in outdoor activities, including camping, cycling, and ultimate frisbee. According to a survey report from Nanjing Metropolis Daily in 2022 (N=1,033), 69.32% of the respondents participated in outdoor sports at least once […]

Guide to discover the most popular sports in China

sports market in china

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] Some sports in China have a particularly high media profile and influence among the population. The West still […]