Guide to discover the most popular sports in China

sports market in china

Although the Chinese have their favorite traditional sports like table tennis and badminton, the sports market in China is becoming in rich with a variety of activities. [Source: La Croix, China’s team at Olympic Games in 2016] Some sports in China have a particularly high media profile and influence among the population. The West still […]

Market report: Outdoor sports in China

With the rapid development of the economy, people in China are under more and more pressure. And naturally, the desire for a leisure outdoor activities is growing. Since the opening of the first outdoor sports shop in China, the outdoor sports industry has rapidly developed for 16 years. Now, outdoor enthusiasts are found almost everywhere. […]