Public relations in China – an essential element of any brand’s marketing strategy

Public relations in China

As China’s economy keeps growing, the Chinese consumer market has become increasingly competitive. While foreign brands benefited from better perception over domestic brands in the past, this trend is progressively fading thanks to the advent of Guochao marketing. With an industry worth 62.7 billion RMB in 2018, public relations in China have become an increasingly […]

China Paradigm 51: China’s B2B Tech Industry from a PR Perspective

China's B2B Tech Industry

Simon Vericel, Founder and MD of Influence Matters, speaks with Matthieu David-Experton about China’s B2B Tech Industry. In this episode of China Pardigm, Simon talks about the focus of his company, the difference between the subdivided PR field, and also B2B technology. 2:37 The story of the Influence Matters 6:32 The size of the Influence […]