China Mall Innovation 2026 Report
New consumption habits calls for new consumer spaces. Market share of online purchases in China has declined from 27.6% in 2023 to 26.1% in 2025. Malls have always played an important role in China’s consumer markets, and with the quick rise of e-commerce in China, the natural assumption would be that malls are increasingly irrelevant. […]
China’s electronics buyers: how the trade-in subsidy pushed 91 million phones and digital devices
Chinese consumers once went online to find cheaper electronics; in 2025, a national subsidy paid part of the price and reshaped when and how they buy.
China’s cigarette market: how a state monopoly shapes retail, products and partnerships
China is still the world’s largest cigarette market, but smoking rates are falling slowly and every lever of the business, from price to shelf, sits with one state-owned company.
“Why the Sam’s Club ‘poor people combo’ drives the middle-class crazy”: Trending hashtag on Chinese social media
In recent years, Chinese consumers have become increasingly inclined to save money and follow trends like consumption downgrade due to the economic slowdown after a prolonged pandemic. On Xiaohongshu, many netizens shared their experience purchasing “poor people combo meals,” among which fast food restaurants and coffee chains such as McDonald’s, KFC, Burger King, and Luckin […]
Charting the course: Chinese shoppers’ rising tide to Hainan’s duty-free shores
As pandemic restrictions have come to an end, China’s affluent shoppers have started to return to traveling abroad and resume their luxury purchases. Domestically, Chinese shoppers are heading to Hainan for duty-free luxury shopping sessions. A report from Global Blue in 2023 revealed a strong sense of optimism among Chinese luxury travelers, with 90% of […]
The complete guide to Clothes Distribution in China
Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]
Sam’s Club in China: Case study on successful Digital Marketing
Carrefour SA sold 80% of its operations in June 2019 after more than two decades in China, Tesco Plc folded its business into a joint venture in 2013, and Metro AG sold majority stake in METRO China to Wumart (物美) in Oct. 2019. While many foreign firms complain that China is a difficult market, Walmart-operated […]
B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace
The B2C e-commerce market in China has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. Suc industry is still in the growth phase of its economic life cycle, and in 2019, e-commerce made up 36.6% of total retail […]
Chinese New Retail giants are going global and social | Daxue Consulting
Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]
Daxue FAQ – Retail Wine in China
What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]
Retail for Babyfood in China
Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]
Focus on Retail for Cars in China
Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]