B2C 3C Product Purchasers in China
In year 2010, there were 32.19 million B2C 3C purchasers in China, which is 32.4% of the total B2C purchasers. 3C product is the category that has achieved fast development over the recent years online. The first reason is that with the help of the internet, they have great comparative advantage in product price, thus […]
Marketing research: retail for Cigarettes in China
China is the biggest cigarette consuming country in the world. Now, there are 356 million smokers in China, which is 27% of the world’s total smoker population. It has been estimated that the number of smokers will still remain over 300 million in year 2025, thus China’s consumption of cigarettes will still remain at a […]
Retailing Myth:H&M
Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is becoming more and more popular with people at all ages. H&M, short for Hennes&Mauritz AB, is founded by Erling Persson in Sweden in 1947 and […]
Market analysis: Retail in Wuhan
Recently, the economy of Wuhan has been developing quickly. As amount of people looking for jobs in the capital of Hu Bei Province increases, the retail industry has been expanding as well, especially in the area of department stores and supermarkets. Wuhan is divided into three sections: Wu Chang, Han Kou and Han Yang which […]
Retail & distribution strategies (5/6): implement your strategy
Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis, competition analysis online. Daxue Consulting has developed tools to monitor the web. SNS strategy. Social networks are essential to build a communication. People follow your feeds and you can inform them of your new services or products. –Set-up of the equivalents […]
Retail & distribution strategies (6/6): follow-up your operations
Once you have decided to invest in China and start your project, it is crucial to follow-up the results through adaptation on the Business Plan, the implementation of the processes, the checks of the operations. Mystery shopping. Daxue Consulting is managing mystery shopping for you in order to fully understand what’s happening in your shops […]
Retail & distribution strategies (4/6): implement your strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]
Retail & distribution strategies (3/6): set up a strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]
Retail & distribution in China (2/6): test your products in vivo
Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative interviews with opinion leaders and targeted customers, –Focus groups with potential customers , influencers (third parties) and opinion leaders, –Distribution Water-Tasting : establish first contact […]
Retail & distribution in China (1/6): learn from previous experiences
Before entering a market, we recommend you to lead a research on previous experiences regarding international competitors, local competitors and your own initiatives when you expanded into foreign countries. To reach this goal, we suggest: –A documentary research screening the English and Chinese internet through various methodologies. –Qualitative interviews with experts –Qualitative interviews with competitors […]
The situation of retail in Wu Han (China)
In recent years, the economy of Wu Han has developed quickly. As the amount of people who hunt for jobs in the city grows, the retail industry also expands, especially in the area of department stores and supermarkets. Wu Han has three parts, Wu Chang, Han Kou and Han Yang including 13 districts. Han Kou […]
Brief Market Research of Chengdu 2
Tourism industry of Chengdu Chengdu is a historical and cultural city, the hometown of giant panda and one of China’s best tourist cities. Tourism suffered a loss of 30 billion yuan when Wenchuan earthquake hit in May 2008. Guided by the reconstruction plan, Chengdu realized a total number of 55,704,300 tourists and a total tourism […]