With the rapid development of China’s economy, the retails in China have a very good perspective in the near future. Domestic brands such as Me & City, Jeans west, Baleno , Giordano and foreign brands such as H&M, ZARA, C&A, GAP are all expanding their Chinese markets now.
The major foreign clothes retailers: H&M from Sweden, ZARA from Spain, C&A from Germany, GAP from the USA
Zara is a famous Spanish brand which is now one of the four largest clothe retailers in the world. It is the only company which can send the produced clothes to over 850 stores all around the world in 15 days. It belongs to the INDEXT Group and it is the most successful brand of INDITEX Group.
H&M and C&A are major retails from Sweden and Germany. They are focusing on making the best goods with the lowest prices. For example, in order to attract the customers, H&M invited the designers from world-famous brands such as the designer of Chanel, Karl Largerfeld, to design the in mode clothes for customers. So that customers can have the fashionable designs with a relatively lower price.
The major domestic clothes retailers: Me & City, Jeans west, Baleno, Giordano
Compared with the rapid increase of foreign brands customers, the domestic clothe retailers such as Me & City, Giordano, are now faced with the problem of sales volume decreasing. The discount strategy brings ZARA and H&M a good number of customers in the discount seasons. As for the domestic brands, they are now considered with bad quality because of the lower price. In order to win in the competition among different kinds of competitors, the main point is not to reduce the price but to improve the quality.
Daxue Marketing Research China
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