Rolex in China: why the crown is taking control of retail and resale
Updated in October 2026. First published in September 2019. Rolex in 3 figures CHF 11.0 bn Estimated Rolex sales in 2025, up 4% (Morgan Stanley and LuxeConsult) 32.9% Rolex share of Swiss watch retail value in 2025 USD 229 m Certified pre-owned sales in Q3 2026, up 61% (global estimate) There is a saying in […]
Luxury watches and private jets in China: what luxury brands face
Updated on January 7, 2026 Why do Chinese buyers spend less on Swiss watches and private jets, while there are still millions of rich families in China? The short answer: they did not stop buying, they changed how they buy. Swiss watch exports to mainland China fell 25.8% in 2024 and another 12.1% in 2025, […]
The luxury watch market in China: Status, sophistication and counterfeiting
Despite broader economic challenges and a slowdown in the overall luxury sector, luxury watches continue to hold strong appeal among affluent Chinese consumers, increasingly viewed as a smart alternative investment during times of economic uncertainty. In 2024, the luxury watch market in China was valued at approximately USD 18.12 billion, reflecting steady growth, with an […]
Navigating the new wave: how livestream redefine luxury e-commerce shopping in China
In recent years, China’s luxury e-commerce has redefined luxury shopping in China through livestreaming, which accounted for about 25% of all online shopping GMV in China in 2023, showing its significant impact on the industry. The livestreaming sales phenomenon in China dates back to 2016, spearheaded by Alibaba during its Singles’ Day promotion. From its […]
China Chic: The Emergence of Chinese luxury brands
Nowadays Chinese consumers are a major driver of growth for the global luxury industry and their importance is bound to increase in the years to come. Indeed, mainland China is expected to become the world’s largest luxury goods market by 2025, thereby surpassing the regional share of the Americas and Europe. Covid-19 travel restrictions induced […]
The complete guide to Clothes Distribution in China
Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]
Lexus in China: Past success and recent crisis
In 2019, Lexus in China sold over 200 thousand vehicles, with 25% growth year-on-year. 2019 was the third year that Lexus has a sales growth of more than 20% and was the year in which Lexus sole its millionth vehicle in China. Lexus China’s recent success is reflective of China’s luxury car market, which also […]
Swarovski in China
As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]
Luxury goods market in China
Luxury goods market in China: Optimistic Prospects? The potential of luxury goods market in China It is predicted that China will account for about 20%, and ¥180 billion luxury sales in the world in the year of 2011. Even during the global recession, sales of luxury goods in China mainland increased by 16%, reaching nearly […]
Luxury Stores in 2nd and 3rd-tier cities in China
“The global luxury industry focuses on China and in China it will depends on the second and third tier cities.” This saying has long been in the industry from forecast into reality. According to a McKinsey survey, by 2015, 75 percent of China’s rich people live in 2nd and 3rd-tier cities and non-coastal cities. Those […]
Market study: Luxury brands In China
Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]
Luxury Brands In China: Luxury Car, Hermès and Gucci
As China became the world’s largest auto market, the rate of luxury car sales has doubled. In the year of 2002, Bentley officially opened China’s market. In 2009, 421 Bentley cars was sold and China has become Bentley’s third largest market, only following the United States and Britain. In July 2010, Bentley established the Bentley […]