China’s skincare market: From ingredient-savvy “skintellectuals” to moms and teens
While color cosmetics were negatively impacted after COVID-19, skincare in China remained resilient. Even new groups of consumers, such as teenagers who didn’t widely use skincare much in the past, are showing greater interest. In 2023, China’s skincare market was worth USD 55 billion, and it is expected to reach USD 59 billion in 2024. […]
“Would you still choose Japanese skincare products?”: Trending hashtag on Chinese social media
Twelve years after the Fukushima Daiichi nuclear meltdown in 2011, Japan was set to release treated radioactive waste into the Pacific Ocean due to limited space to contain the waste. This raised concerns over safety issues revolving around potential contaminations of Japanese skincare and cosmetic products among Chinese netizens. In the 1st week of April, there […]
China’s skin whitening: a market projected to reach 7.8 billion US dollars by 2030
According to a survey from Japanese skincare firm Shinseido, the top four concerns of Asian women all relate to skin tone darkening. The top point of issue for Chinese women is yellow, sallow skin. On the men’s side, demand for sunblocks and whitening agents are also rising. The fascination with fair skin in China has […]
Rising demand for high-protection drives the sunscreen market in China
As Chinese consumers become more aware of the importance of skin health, the use of sunscreen is no longer limited to sunny summer days. Nowadays, people in China regularly apply sunscreen even during colder seasons when the sun’s rays are not as intense. This shift in behavior is only one of the many reasons behind […]
“Beauty value” economy in China (颜值经济): How social media made ‘face score’ a valuable asset
The “beauty value” economy in China, known in Chinese as 颜值经济 (yán zhi jing ji) is a recent internet slang, in which “yan” means face and appearance, and zhi represents the value of a person’s appearance. Several psychological aspects of the “beauty value” economy in China make it so prosperous. Firstly, working on one’s own […]
How Winona became the #1 brand for sensitive skin in China
Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]