The sunscreen market in China is becoming more functional and premium
Among Chinese consumers, the preference for pale skin as a beauty standard is alive and well, and one of the products benefiting from this trend is sunscreen. With the continuous improvement of Chinese consumers’ awareness of skin health, sunscreen is no longer just for sunny summer days. Many now use it daily in the cold […]
“Beauty value” economy in China (颜值经济): How social media made ‘face score’ a valuable asset
The “beauty value” economy in China, known in Chinese as 颜值经济 (yán zhi jing ji) is a recent internet slang, in which “yan” means face and appearance, and zhi represents the value of a person’s appearance. Several psychological aspects of the “beauty value” economy in China make it so prosperous. Firstly, working on one’s own […]
How skin whitening in China impacts more than just the beauty industry
Skin whitening in China is a prevailing beauty standard which has persisted throughout history. In ancient China, white pale skin was a key differentiator to highlight one’s elite social status. Since Chinese farmers and low-level laborers spent a lot of time on the sun, they had darker complexions. In addition, ancient Chinese literature further emphasized […]
How Winona became the #1 brand for sensitive skin in China
Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]
Business opportunities in the Chinese beauty market: Consumption upgrade of the Skincare market in China|Daxue Consulting
Skincare market in China overview The skincare market in China sales volume reached 26.5$ billion, representing 50% of the total cosmetic market’s sales revenues in 2017 – twice as much as the world average. Skincare products in China are seen as essentials among Chinese women, and increasingly more so among men. In 2017, the sales […]