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Rising demand for high-protection drives the sunscreen market in China

sunscreen market in China

As Chinese consumers become more aware of the importance of skin health, the use of sunscreen is no longer limited to sunny summer days. Nowadays, people in China regularly apply sunscreen even during colder seasons when the sun’s rays are not as intense. This shift in behavior is only one of the many reasons behind […]

How Winona became the #1 brand for sensitive skin in China

Winona China market strategy

Winona, founded in 2008, is a Chinese skincare brand that specifically targets sensitive skin. Although faced with many strong incumbents in the industry, Winona was able to appeal to customers and rank number one in the sensitive skincare category in 2020. In June 2020, Winona’s parent company Yunnan Botanee Group, a biotechnology manufacturer, filed for […]