How Gen Z and Millennials celebrate Christmas in China
Christmas may not be a public holiday in China, but many young people still celebrate it. They go shopping, buy gifts for their friends and romantic partners, and enjoy nighttime meals. For many, Christmas evokes images of fairy tale elements, such as Christmas trees, Santa Claus, and stockings. It is also an opportunity for businesses […]
Qatar World Cup makes Chinese netizens dream of a stronger national football team
Starting in November this year, the world’s most famous football tournament, the World Cup, has begun. Due to the climatic conditions of the hosting country, the World Cup Qatar 2022 is taking place during winter, making it the first winter World Cup in the Northern Hemisphere. Through social listening, we read the pulse on Chinese netizens’ […]
How Chinese netizens are reacting to the death of Queen Elizabeth II
Queen Elizabeth II, peacefully passed away at the age of 96 in London on September 8th, 2022. The Queen inherited the throne at the age of only 25 and reigned for 70 years, making her the longest-serving British monarch in history and the first monarch to celebrate a Platinum Jubilee. During the Queen’s lifetime, she […]
Heat wave in China sparks netizen discussions of environmentalism and calls for government to act
Starting June this year, a severe heat wave hit the southern part of China, leading to extreme heat and drought for over 70 days straight. According to the China Meteorological Administration (CMA), it is the country’s worst heat wave on record. Daily maximum temperatures at 262 weather stations break historical poles; the soaring temperatures lead […]
French Presidential Elections in China 2022: Which candidates are the most discussed on Chinese social media?
Unlike for the 2017 election, where the suspense was almost total until the second round of the French Presidential Election, this time, things are looking very different. At the time, candidates Marine Le Pen 勒庞 and François Fillon 菲永 were the most searched names on Chinese social media up until the very first day of […]
Ruffley, slimming and modest, what social listening taught us about Chinese women’s swimwear preferences
As part of China’s State Council national strategic policy, the target was set for the gross output of the sport industry to generate approximately USD 815 billion per annum by 2025. Coupled with swimming as a new status symbol in China, the question of Chinese women’s swimwear preferences is important for swimwear brands who understand […]
What Chinese netizens say about the US 2020 election
On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]
The most popular international actors in China on social networks
Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]