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Christmas in China: from City Walks to Disneyland, diving into the seasonal spirit

christmas in china

While Christmas is not widely celebrated as a religious holiday in China, the festive spirit permeates with Christmas decorations as early as November. Social listening unveils the essence of Christmas in China, shedding light on the unique ways it is embraced by locals and transformed into opportunities for businesses. Download our guide to Chinese gifting […]

Qatar World Cup makes Chinese netizens dream of a stronger national football team

Starting in November this year, the world’s most famous football tournament, the World Cup, has begun. Due to the climatic conditions of the hosting country, the World Cup Qatar 2022 is taking place during winter, making it the first winter World Cup in the Northern Hemisphere. Through social listening, we read the pulse on Chinese netizens’ […]

How Chinese netizens are reacting to the death of Queen Elizabeth II

daxue-consulting-chinese-netizens-reaction-death-of-queen-elizabeth

Queen Elizabeth II, peacefully passed away at the age of 96 in London on September 8th, 2022. The Queen inherited the throne at the age of only 25 and reigned for 70 years, making her the longest-serving British monarch in history and the first monarch to celebrate a Platinum Jubilee. During the Queen’s lifetime, she […]

What Chinese netizens say about the US 2020 election

What Chinese netizens say about the US 2020 election

On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]

The most popular international actors in China on social networks

_most popular actors in China

Who are the most popular international actors in China? While the movie industry is more and more directing and adapting its content to the Chinese market, who are the most popular celebrities to endorse brands and movies in China? Daxue Consulting realized a research on Baidu Index to know who are the most popular international […]