“Why are there fewer and fewer drinks below 5 RMB?”: Trending hashtag on Chinese social media

Based on recent field research conducted by Economic View (中新经纬) at supermarkets and convenience stores in Beijing, bottled drinks are overall getting more expensive. Most of which costing over 5 RMB except for bottled water, and even more so any type of bottled drinks under the price of 3 RMB are rare to find on the shelf. This trend […]
“What do you think of the development of the hot pot industry”: Trending hashtag on Chinese social media

The history of Chinese hot pot goes a long way, which can be traced back to as early as the “Three Kingdoms” period. It has later become popular nationwide and developed many regional variations. Therefore, eating by a sizzling hot pot together is a very common get-together scene among Chinese consumers especially due to the […]
Citywalk: embracing urban charms and captivating Generation Z

diverse posts of Citywalk on Xiaohongshu with high views and likes
“Why are rural elders reluctant to retire in the city”: Trending hashtag on Chinese social media

According to China’s Population and Development Research Center (中国人口与发展研究中心), by 2050, the number of people over the age of 80 in the country will quadruple. This means that China has entered the era of longevity and become home to the world’s largest elderly population. Facing a rapidly aging population, people are increasingly taking an active […]
“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media

Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]
“Nearly 1,000 hotels are waiving room charges for Labor Day customers”: Trending hashtag on Chinese social media

With the ease of COVID-19 restrictions, China is witnessing a surge in international travel bookings as well as domestic ones, reaching pre-pandemic levels. Due to the increased demand for domestic travel, many hotels in China have already been fully booked weeks before Labor Day holidays. #The average hotel room rates for Labor Day have gone up […]
“315 market regulation in action”: Trending hashtag on Chinese social media

The hashtag #315 market regulation in action# has been trending on Weibo, a popular Chinese social media platform, during the third week of March. Many brands have faced severe backlash on social media for violating consumer rights. This is in anticipation of the annual “315 Gala” hosted by China Central Television on Consumer Rights Day. […]
“Why have young people fall in love with coffee from temples”: Trending hashtag on Chinese social media

According to Trip, an online travel company based in China, since the beginning of this year, the number of ticket orders for temple-related scenic spots has increased by 310% from last year. Among those who bought tickets to visit temples, nearly 50% of them are from the post-90s and post-00s generations. On Chinese social media Weibo, the hashtag #Why visiting […]
A peek into Chinese views of other countries | Daxue Consulting

Why do Chinese People wear Masks and drink hot Water? Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]
Who are the most popular world cup players on Chinese platforms?

Who are the most popular football world cup players in China? Although China didn’t qualify for the 2018 FIFA world cup, Chinese people are still looking forward to see their favorite players on the pitch during this international event. During the 21st edition that takes place in Russia from 14 June to 15 July 2018, […]