“Why do more and more people choose not to get married and have children?”: Trending hashtag on Chinese social media
Despite the various endeavors made to encourage population growth after the abandonment of the one-child policy in 2015, China had only 9.56 million births in 2022, marking a record low since 1950. With a fertility rate as low as 1.09 in 2022, it seems China has fallen into the “low-fertility trap,” a concept that suggests the challenges in increasing […]
Bungee jump temperature drops boost the “warm economy”: Trending hashtag on Chinese social media
With the approaching winter solstice (冬至), the day that marks the arrival of winter in the twenty-four solar terms, temperatures have dropped drastically in China. In some northern regions, by over 20 degrees Celsius in one week, according to the National Meteorological Center. Download our report on Gen Z consumers But the cold weather is causing more […]
“Do you feel like you have downgraded your spending?”: Trending hashtag on Chinese social media
In recent years, there has been a notable increase in discussions about the concept of consumer spending, especially on consumption downgrade. Chinese consumers, impacted by the prolonged pandemic, are increasingly inclined to save more and spend less. Download our report on the She Economy in China Social media poll reveals mixed responses to consumption downgrade […]
“Why are young people starting to be against involuted shopping?”: trending hashtag on Chinese social media
Due to the increasing sentiments of anti-consumerism and anti-involution among young Chinese people in recent years, e-commerce platforms and livestreamers are competing against one another more fiercely than ever to boost sales, often offering large discounts and promotions. For instance, during this year’s Double 11 shopping festival, China’s top beauty influencer Li Jiaqi found himself […]
“Hangzhou people don’t drink instant coffee anymore?”: Trending hashtag on Chinese social media
In recent years, China has seen an increasing demand for coffee, mostly among white-collar workers aged 20 to 40 years old who have developed an appetite for it, according to Deloitte’s report. Although the freshly brewed coffee industry is booming in China, instant coffee is becoming increasingly unpopular in some regions of China. Hangzhou’s coffee culture […]
“Are you willing to pay a premium for the sentiment of patriotism towards domestic products?”: Trending hashtag on Chinese social media
On September 10th, during a live-streaming event, China’s top beauty influencer Li Jiaqi promoted a 79 RMB eyebrow pencil by domestic cosmetics brand Florasis (花西子). However, one netizen commented that the product had become more expensive recently. In response to this, Li advised them to reflect on themselves. He further questioned them if their salaries […]
“Why do Chinese tourists no longer want to travel abroad?”: Trending hashtag on Chinese social media
As travel restrictions continue to ease as the world enters the post-pandemic era, China’s outbound tourism is gradually recovering. In the first half of 2023, outbound tourism destinations welcomed 40.37 million tourists from mainland China, mostly in neighboring countries and countries. The international passage transportation volume also has bounced back to 23% of the level of 2019, with June […]
“Why are there fewer and fewer drinks below 5 RMB?”: Trending hashtag on Chinese social media
Based on recent field research conducted by Economic View (中新经纬) at supermarkets and convenience stores in Beijing, bottled drinks are overall getting more expensive. Most of which costing over 5 RMB except for bottled water, and even more so any type of bottled drinks under the price of 3 RMB are rare to find on the shelf. This trend […]
“What do you think of the development of the hot pot industry”: Trending hashtag on Chinese social media
The history of Chinese hot pot goes a long way, which can be traced back to as early as the “Three Kingdoms” period. It has later become popular nationwide and developed many regional variations. Therefore, eating by a sizzling hot pot together is a very common get-together scene among Chinese consumers especially due to the […]
Citywalk: embracing urban charms and captivating Generation Z
diverse posts of Citywalk on Xiaohongshu with high views and likes
“Why are rural elders reluctant to retire in the city”: Trending hashtag on Chinese social media
According to China’s Population and Development Research Center (中国人口与发展研究中心), by 2050, the number of people over the age of 80 in the country will quadruple. This means that China has entered the era of longevity and become home to the world’s largest elderly population. Facing a rapidly aging population, people are increasingly taking an active […]
“Are you an old spirit (精神老年人)”: Trending hashtag on Chinese social media
Although having a busy schedule is often perceived as being successful or at least competitive in the workplace, some young people are turning their backs on the hustle culture. On Chinese social media, Douban (豆瓣), there is a group of users who call themselves “old spirits (精神老年人)”, which refers to young people whose lifestyle, daily […]