Climbing in China: Can this extreme sport penetrate the safety-sensitive Chinese consumer base?
In 2016, the Olympic committee decided to include climbing in the 2020 Olympic Games program. This sport debuted in the Tokyo Olympics, where Chinese sportsman Pan Yufei finished 14th in the qualifying round. Following climbing become an official event of the Tokyo and Paris Olympic Games, the interest towards this sport from the Chinese government […]
Will the 2024 Olympics become an impetus to the popularity of breakdancing in China?
On December 7, 2020, the International Olympic Committee held a meeting and agreed to add four major events including breakdancing, skateboarding, surfing, and rock climbing to the Olympic Games. In the movie “Eight Minutes in Paris” shown at the closing ceremony of the 2020 Olympics in Tokyo, breakdancing was first introduced on the stage of […]
How Olympic games contributed to the popularity of skateboarding in China
Skateboarding is a culture, a way of life, and of course a big industry. The sport has been in China for more than 20 years. Over the last few years, street cultures such as rap, hip hop dance and skateboarding have flourished in China, and fashion brands such as Nike, Vans and Palace have become […]
Dance education market in China: how dance classes became a key hobby for the Chinese youth
According to Zhiyan Consulting, the dance education market in China reached 43 billion yuan in 2020. Predictions show that this number will grow to 93 billion yuan in 2025. In terms of average spending on dance classes, the annual cost of dancing class in China is about 2,400 yuan. The overall penetration rate of dance classes […]
Market Tidbits transcript #7: How and why China’s fitness industry is transforming
Allison Malmsten: Hello and welcome to this week’s episode of Market Tidbits. This week we focus on China’s fitness industry and how it has changed over the last few years. This week, I’m super excited to talk about the topic of China’s fitness industry. I’m joined by Steffi Noel, a project manager at daxue consulting […]
Is the football market in China reaching Xi’s aspirations?
In 2011, then Chinese vice president and lifelong football fan, Xi Jinping announced his 3 world cups dream. That being for China to host, qualify for, and eventually win a World Cup. Fast forward a few years, Xi is now the president of the country and Chinese authorities have set their sights on becoming a global football […]
Chinese online sports media platforms: How does Tencent engage sports fans in China? | Daxue Consulting
Chinese online sports media platforms The Chinese online sports market In 2014, the State Council of China issued the No. 46 document Comments Relevant to Accelerate the Development and Consumption of Sports Industry. The Chinese government stated that sports industry would be lifted as a part of a national strategy; and by 2025, the total […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
Martial arts in China: an old market driven by new opportunities | Daxue Consulting
Martial arts in China have been practiced for thousands of years. Today, with Consumers’ newfound leisure spending, their practice is at the highest in its history. Given China’s rapid evolution in all sectors, we investigated the many new dynamics reshaping this rather traditional market. A booming market – factors for the success of martial arts in […]
Sport industry in China: Tennis in China
Sport industry in China: Tennis in China The Sport industry in China has more and more potential for potential investors as the growing Chinese middle class is generally eager for more sport news and programs. This article discussed what has been the impact of Li Na’s success to the Sport industry in China. Sport industry […]