Basketball in China: An unshakable market cruising along strong regulatory tailwinds
When the Phoenix Suns and Brooklyn Nets tipped off in Macao in October 2025, the headlines focused on the NBA’s return to Mainland China after a six-year freeze-out. While the NBA was shut out, an enormous domestic basketball market grew up. Today, China is the world’s second biggest basketball market behind the United States, propelled […]
Market research: Sports in China
Currently, the sports industry contributes about 2% to a country’s GDP in western world, but in China, it is the other way around. In China, the sports industry GDP accounts for less than 5% of gross GDP. In America, for example, sports events are almost all industrialized into professional leagues such as the NBA, NFL, […]