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From indoors to the great outdoors: The surging outdoor sports market in China

outdoor sports market in China

Chinese people have long favored indoor sports, such as badminton, table tennis and calisthenics.  However, increasingly more are becoming more interested in outdoor sports. According to a survey report from Nanjing Metropolis Daily in 2022, 69% of the 1,033 respondents participate in outdoor sports on a regular basis. In the rapidly growing outdoor sports market in […]

Hupu: More than just a sports forum

Hupu (虎扑) is a popular sports forum in China that keeps attracting more users. It started as a website covering basketball news, has since expanded to become a broader sports forum and later a sports news website. The platform offers its audience access to event news, live broadcasts, videos, and other data, both connected to […]

The strategy behind the colossal rise of Decathlon in China

Decathlon in China

Decathlon is both a manufacturer and retailer of sportswear and sports equipment based in France. Shipping worldwide, it is the largest sporting goods retailer in the world with 1,696 stores in 59 countries as of December 2020. Among them, China represents a massive market for the company. Present in China since 2003, Decathlon had 313 […]

Survey on fitness beliefs and exercise habits in China

survey on fitness habits in China

The scale of the Chinese sports and fitness industry is exploding. According to data compiled by the Chinese General Administration of Sports, from 2016 to 2025, the number of athletically engaged people in China will grow by 39%, from 360 million to 500 million. Not only will there be more athletes and fitness fans, but […]

Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well

Chinese netizens reactions to the 2020 Toyko Olympics

Whether China won 38 or 42 gold medals, the Tokyo 2020 Olympics caused a rise of netizens commentary on Chinese social media. Through social media listening we gained a deeper understanding China’s national pride, but also openness and appreciation of other cultures.  Here are the main takeaways from social listening regarding Chinese netizens reflections on […]

Chinese reactions to Kobe Bryant’s death show influence has no boundaries

Chinese reactions to Kobe's death

When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]